How stocked are your store cupboards? The contents of the average kitchen are central to a row at the ASA over Sainsbury's 'Feed a Family for £50' campaign last year. The supermarket's television, press and online ads attracted seven complaints.
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We have long been told about the health benefits of superfoods but now Sulforaphane, one of the primary phytochemicals in broccoli has been proved to selectively target and kill prostate cancer cells, leaving normal prostate cells healthy and unaffected.
The study commissioned by diet aid manufacturer Slimsticks, also discovered that a worrying one in five people have followed an ‘eating is cheating’ starvation diet and one in ten have tried a liquid diet.