Fairtrade campaign gets celebrity backing

Wednesday, 7 March 2012 11:19 AM

Pack your conscience along with your weekly shop and look out for Fairtrade products. Through the ‘Take A Step for Fairtrade’ campaign, the public are being asked to think about what they can do every day, every week or every month throughout 2012 and take a step to make a difference to the lives of farmers in the developing world who produce the products they buy. The campaign is the brainchild of the Fairtrade Foundation and top celebrity fairtrade favourites include tea, coffee, even peanuts.

A host of celebrities have committed to help the world’s poorest farmers get a fair deal for the products they grow by buying more Fairtrade food, drink and crafts. The long list of celebrities vowing to change their ways include Sarah Brown, Dancing on Ice's Christine Bleakley and comedian Harry Hill. Impressionist Alistair McGowan, TV presenter Sue Perkins and early birds Lorraine Kelly and Dan Lobb are also behind the campaign.

A list of Fairtrade approved products, along with recipes, stockists and information about the farmers and workers the scheme supports, is available online. The more people that support Fairtrade, the more farmers and workers will be able to improve their lives through the better terms of trade it offers.

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fruit and veg

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Shoppers love the Tesco's supermarket range

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