It is British Cheese Week so the ideal time to get more adventurous with your dairy purchases - especially as figures from Sainsbury's show that 45% of cheese eaten last year was boring old Cheddar! They found customers ate 66,000 tons of Cheddar in the last 12 months – the equivalent weight of around 825 Boeing 747 planes, 6,947 London buses or 16,500 adult elephants.
Beyond Cheddar, the poll found Parmesan, Red Leicester, Mozzarella and Brie made up the top five favourite cheeses for Sainsbury's customers.
In total, Britain spent more than £344 million on cheese in the last year alone. The South East leads the way in the cheese feast, accounting for nearly £80 million of the total expenditure - nearly £10 million more than nearest rival London.
Nigel White, secretary of the British Cheese Board said: “The British public has been obsessed with cheese for centuries, and with over 700 named cheeses made on British soil, it’s no wonder! King Henry II proclaimed that Cheddar cheese was the best in Britain... while we know our Cheddar is the best in the world, there really is no excuse for not trying one of our many other styles of cheese on top of your normal Cheddar choice."