Many pestered parents would back a ban on TV advertising of junk food and sugary snacks before 9pm, new research reveals. Almost half (45%) of parents polled admitted that they do let their child influence them when buying food for the family - with many agreeing that a ban on junk food advertising would make children less likely to resort to ‘pester power’.
The Children's Food Trust commissioned poll found that four in five of the parents questioned believed advertising affects their children’s demands for chocolate. Three-quarters linked TV ads to requests for fast food, such as burgers and crisps. Nearly seven in 10 (69%) parents polled agreed that they could do more to make their child's diet healthier.
"If we're serious about reducing the crippling costs to the NHS of poor diet, we need to get behind parents on this,” said Children's Food Trust chairman Rob Rees. "Parents have such a tough job to encourage their children to eat healthily - and what's clear is that they think there are lots of ways we could make their lives easier.”