Delis are the ideal place to get fresh, varied and fun ingredients for your daily meals. If your local deli is one that particularly stands out, nominated them for the Olives Et Al’s Deli of the Year when the voting opens later this month, March 24.
The firm want your help to find the place and people with the best ‘deli attitude’ - not necessarily the biggest or smartest shop, but the place that exudes warmth, a love of great food and dedication to the deli world.
It's also an ideal boost for local businesses who offer an alternative to the supermarket. In the last two years 20,000 people across the UK have voted for their favourite deli and almost 700 nominated delis have benefitted from the publicity.
“In the month we won Deli of the Year we recorded a 45% increase in sales and at least half of this was directly attributable to the Award," said David Greenman of Arch House Deli, Clifton Village, Bristol – winner of Deli of the Year 2011. "In the months that followed, this increase remained high with sales up over a third throughout the rest of the year and this continued throughout January this year. Winning the award was key to this increase, through the extra publicity we gained which brought new people through the door – the good thing is that we have managed to keep them as customers”
Nominations for Deli of the Year 2012 can be made online and all regional winners will also be featured in a special edition of Fine Food Digest, the speciality food trade monthly, later in the year.