Breakfast is changing in the UK, with research showing we are a nation that likes to eat and run. Despite being the traditional place to start your day, the dining table was beaten by breakfast at work desks, the sofa and even the commute to work.
Bakers Greggs polled 2,000 people and found that some people even try and eat breakfast while driving, getting dressed or drying off from the shower. The average breakfast lasts just seven minutes now compared to ten years ago when people reported spending an average of 13 minutes.
According to the survey results, the average Brit wakes up just 43 minutes before they left the house and nearly half say they regularly have to skip breakfast as they run out of time.
The Greggs bacon roll is their best-selling product, as more and more families grab breakfast on the go. Greggs is now undertaking more research to understand the changing face of breakfast. See the Greggs Facebook page to take part.
Dr. David Holmes, a leading UK psychologist, said: “Gone are the days of the early family gathering, now the urge to hit the desk at work before they can take five minutes to enjoy their meal, means Brits now contemplate their carry-out breakfast alongside their keyboard and mouse. In this way we feel that breakfast is on work-time and we don’t sit agitated in our kitchens, nervously looking at the clock contemplating indigestion.”