Cut calories with extra-sweet sugar

Friday, 6 January 2012 7:55 AM

A herb that grows wild as a small shrub in parts of Paraguay and Brazil is a key ingredient in Light at Heart, an ingredient that can help you cut calories in 2012. It is made by Tate & Lyle Sugars and contains half the calories of sugar.

All you need to do when adding to drinks, sprinkling on cereal, or even baking your favourite desserts is simply halve what you normally use.  It is an all-natural blend of pure cane sugar and extract from the Stevia plant leaf. 

The leaves contain naturally occurring substances called gly-cosides. These are incredibly sweet, 200-300 times sweeter than sugar: it contains virtually no calories. 

The company told The Grocer that it was confident Light at Heart would attract non-users to the market, while also bringing in current sweetener and light sugar users. "Some sugar users might be also attracted to the new proposition and trade up to Light at Heart, which is perceived as an added-value alternative for certain consumers," said Tate & Lyle senior VP for sales and marketing Andrew Jones.

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