Every bite counts with the Bite Counter

Friday, 5 August 2011 5:29 PM

Worn on your wrist, like a watch, the Bite Counter aims to make us more mindful of what we are eating by monitoring wrist roll that identifies when you have taken a bite of food.
The device has been shown to be more than 90% accurate in counting bites.

However, there are few existing data on how bite count relates to calorie count or how a bite-counting device could be used for weight loss.

With prototypes completed and manufacturing under way, devices are being tested in 20 subjects for one month. Created by psychology professor Eric Muth, he says that we should think of it as a pedometer for eating.

“At the societal level, current weight-loss and maintenance programs are failing to make a significant impact. Studies have shown that people tend to underestimate what they eat by large margins, mostly because traditional methods rely upon self–observation and reporting,” said Prof Muth.

“Our preliminary data suggest that bite count can be used as a proxy for caloric count.” 

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