Digestives top 12-year biscuit poll

Monday, 18 July 2011 9:18 AM

There are some weird and wonderful biscuits on sale in supermarkets, but new research showed that traditional digestives have been the most popular over the past 12 years. Sainsbury's used Nectar card details to compile the top five dunkable treats.

They also found a massive 141 million packets of biscuits over the last year, amounting to 11.7million packets bought each month, 2.7 million per week, 542,000 per day, 22,596 per hour and 376 packets per minute.

The humble digestive sells almost 17 million packets per year and is followed in the top five by cookies, jam rings, chocolate fingers and rich teas.

Claire Goldhill, Sainsbury’s Biscuit Developer said: “Biscuits are a staple of British culture, with millions of us enjoying them as a sweet treat – there’s no surprise to see these high numbers. Sainsbury’s biscuit aisle is one of the busiest, we’re forever replenishing stock.”

Andre Erasmus, editor of Biscuit World, said: “The digestive biscuit and the rich tea are both considered as a traditional accompaniment to a cuppa, so it’s no surprise to see them in the top five favourites. The jam ring in third spot was more of a surprise to us.”

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