A new scheme designed to help people in deprived areas eat their 5-A-Day of fruit and veg has been launched by Public Health Minister Anne Milton.
The Change4Life project will offer financial encouragement and incentives to thousands of shops (mainly in poorer areas) to sell a wider range of fresh fruit and veg.
To date, the Department of Health has provided the funding to buy fruit and vegetable chillers, stands and marketing materials, with all retailers involved matching the Government’s contributions.
Speaking at a NISA Local store in Wood Lane, London, Anne Milton said: “The Change4Life scheme is a fantastic way of making it easier for people to get fruit and veg round the corner from where they live. Eating 5-a-day can make a real difference to people’s health.”
“And shopkeepers win too. Stores involved in a pilot have seen on average an increase of 40 per cent in sales of fresh fruit and vegetables.”