It seems the Change 4 Life message is finally getting through. New research shows that, when it comes to choosing a snack, 58% of Brits will opt for fruit over cakes, crisps or drinks. A survey for Modern Milk found fruit topped the snack poll.
Biscuits came in second, enjoyed by 49% of snackers, while 48% will stave off hunger pangs with a drink. However the poll does not specify whether respondants opt for fizzy drinks, caffeinated beverages or healthier options such as water or milk.
Chocolate is still popular, enjoyed by 42% of respondents, while cake was chosen by 39% and crisps 28%.
Modern Milk’s research also looked at top snack times. Women tend to snack earlier than men with 25% snacking between 11am and 1pm. Men are reach for an energy boost from 11am until 3pm (47%) and then from 5pm to 7pm (22%).
Although fruit is healthier than high fat, high sugar snacks, it can be high in calories.
“It’s good to see that fruit is top of the snacking list for Brits. When it comes to drinks, milk is an obvious choice because it’s both filling and nutritious," said Simon Muschamp from Lakeland Dairies.