Supermarkets 'should put fridges in baby aisles'

Tuesday, 2 August 2011 2:07 PM

Home-cooked baby food dishes can be cheaper and gives parents 100% control over the ingredients - so it’s no wonder that more than half of parents on Annabelkarmel.com and Gurgle.com say they make their own.

Site owner and author Annabel Karmel said she has heard from many readers expressing concerns about the poor taste and questionable quality of the jars, pouches and pots of food available on the shop shelf.

She says busy parents should be able to buy fresh, chilled or frozen pre-prepared food. In the poll, when asked if they would buy short-dated products if they were available in supermarkets 1,947 respondents out of 2,503 answered with a resounding “yes”

“As adults we don’t choose to eat out of long-life sterilized jars, so why should our babies be fed on food that is often older than they are?” Ms Karmel said.

She pointed out that manufacturers were largely prevented from offering fresh, chilled or frozen baby-food because supermarkets were reluctant to put fridges in baby aisles.
 

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